CA260 Lecture Notes

CA260 Lecture Notes - LectureNotes1/25/12 17:12...

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Lecture Notes 1/25/12 17:12 Why Study Communication?  Personal Impact Help develops our relationships, humanity, familial relationships Feeling satisfaction with our communication with others is good for you Relational Impact Helps solve problems in relationships Professional Impact Help get along better with others  Help express ideas Help see when things are going wrong Helps you show your uniqueness  Cultural Impact Helps us participate better in our socio-cultural lives  Defining Communication A systemic process in which individuals interact with and through symbols to create and  interpret meanings Process on going, constantly happening, continuing If you have a deep talk with someone, it can lead to a tighter relationship Systemic Think about our actions as formed by the broader context in which they happen 
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Symbols Abstract representations for other things (words are symbols for other ideas) Meaning History of the Field Studied since antiquity Greeks and Romans There was training of public speech World War I Study of communications really took off after WWI Technology- studies of how the telephone or telegraph shaped communication Literacy rates went up Intellectual shifts Interest in propaganda-this dealt with the persuasion through posters Differences in the way Communications is studied Europe v. the US The art of persuasion There are also Non-Western approaches to communication The Afrocentric Idea  (Molefi Asante) The Asiacentric Communication Approach (Yoshitaka Miike, 2002) The assumptions that communications studies is based on should be logical and  rational Breadth of the Field Interpersonal Communication- how we interact with each other in small settings Group and Team Communication Rhetoric Organizational Communication Mass Communication Intercultural Communication
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Lecture Notes 1/30/12 17:12 What are the Differences Between the Rhetorical and Communication Science   Approaches to Communication?
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Lecture Notes 1/30/12 17:12 Rhetoric- what’s going on with the text itself? Com Sci- how are people reacting to the text? Rhetorical Approach The discovery of the available means of persuasion.  The study of the available means of persuasion 3 Situations: Forensic- speech that considers guilt or innocence Exp: Courtroom Trial Speech Deliverative- speech that considers future policy What should the community do?  This is what we should do… Exp: State of the Union Address Epideictic- speech that considers praise or blame  Apologies, acceptance speech Exp: Eulogy or Lifetime Achievement Award The Neo-Aristotelian Method 4 steps: 1) Reconstructing the context- context=physical location and audience
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CA260 Lecture Notes - LectureNotes1/25/12 17:12...

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