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Unformatted text preview: 02:41 Paragraph 1: Socio-psychological tradition Emphasizes psychological variables, individual effects, personalities, perception, and cognition Dealing more with the individual Focuses on mental operations (cognitive) Purpose for research: To figure out which techniques and strategies are most likely to be used to persuade peers to comply in varying situations The purpose of this study was to investigate the possible control strategies a persuader may use and to determine how situational differences affect a persuader's strategic choices. Investigates the potential control strategies a persuader may use and the impact of situational differences on a persuader's strategic choice Discover how to persuade others to do something and how to group these strategies, how do the relationships with the persuadee affect what you are going to say in order to persuade them, and find out what kind of individual differences the persuader has in...
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- Spring '12