L1-Intro, Overview & Mkt Environment

L1-Intro, Overview & Mkt Environment - MKTG 301...

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Overview of Marketing/The Marketing Environment Professor Shikhar Sarin, Ph.D. MKTG 301 – Principles of Marketing
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Shikhar Sarin Kirk and Marsha Smith Professor of Marketing Fmr. Assoc. Dean – College of Business & Economics Ex. Bozzone Chair in Management & Technology B.E. – Electrical Engineering M.S. – Electrical Engineering Ph.D. – Business Administration Marketing Strategy High-Tech Markets New Product Development Electronic Commerce
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Shikhar Sarin, Ph.D. : Partial List of Organizations 1. General Electric 2. IBM 3. 3M 4. Schlumberger 5. Intel 6. Motorola 7. Apple Computers 8. Lockheed Martin 9. Dell Computers 10. Micron Technology, Inc. 11. Hewlett-Packard 12. United Technologies (UTC) 13. Polaroid 14. Tandem Computers 15. National Instruments 16. W.W. Grainger 17. Allied Signals 18. US Department of Defense 19. Russian Ministry of Atomic Energy (Minatom) 20. Korea Advance Institute of Science and Technology 21. Simon, Kucher, and Parteners (Germany) 22. Albany International 23. Gurley Instruments 24. Code Alarm Systems 25. Martin, Decker, and Totco. 26. T. D. Williamson 27. Plug Power 28. Mechanical Technologies 29. Commerce Hub 30. Pax Computes Ltd. 31. Sprint 32. AOL 33. Lucent Technology 34. Ubiquitel 35. Shanghai University of Finance and Economics 36. Maastricht School of Management (Netherlands) 37. Worcester Polytechnic Institute
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What is Marketing?
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