{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

L2-Startegic Planning - Print version

L2-Startegic Planning - Print version - Strategic Planning...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Strategic Planning Professor Shikhar Sarin, Ph.D. MKTG 301 – Principles of Marketing Marketing Planning Anticipation of future events & conditions, and designing and implementing marketing strategy & tactics to achieve marketing objectives. Strategic vs. Tactical Planning • Strategic planning is the process of determining an organization’s primary objectives, allocating funds, and then initiating actions designed to achieve those objectives. • Tactical planning is the process of defining implementation activities that the firm must carry out to achieve its objectives. Steps in the Marketing Planning Process Tools • SWOT Analysis • Portfolio Analysis – Market Growth-Market Share (BCG) Matrix – Market Attractiveness-Business Strength (GE) Matrix • Integration & Generic Business Strategies • Industry Structure Analysis • Forecasting Techniques SWOT Analysis • Key business units within diversified firms • A division, product line, or single product may define an SBU...
View Full Document

{[ snackBarMessage ]}

Page1 / 21

L2-Startegic Planning - Print version - Strategic Planning...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online