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Unformatted text preview: c. Managerial philosophy should be geared towards short-term profits. d. Marketing and selling are synonymous. e. There is a company-wide customer orientation. 4. Boise, a paper production company, recently took over OfficeMax one of the largest retailers of office supplies in the country. This move by Boise could be best described as: a. Horizontal integration b. Backward integration c. Market penetration d. Market development e. Forward integration Exam Format Total points = 50 Total time = 1:10 hours 1. 40-45 Multiple Choice (application oriented) - (1 point each) 2. 5-10 True-False questions (application oriented) - (1 point each)...
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This note was uploaded on 03/07/2012 for the course MKTG 301 taught by Professor Shikharsarin during the Spring '12 term at Boise State.
- Spring '12