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Unformatted text preview: much because I loved smelling it while I was so excited at the moment. It caused the unconditional response which is every time I smell that cologne I think of my first kiss. Then there was B.F. Skinner he believed in operate learning which is learning by reinforcement and or punishment. When you do things to reinforce a behavior it is to increase the behavior. For example complimenting someone on their good work is to increase the chances of them producing even more good work. Punishment is use to reduce the chances of a certain action happening again. For example if you tell one of your friends a secret and they end up not being able to keep it you are distant and kind of short with them until they learn and understand. This also hopefully reduces the chance of this person spreading things that they were trusted with....
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This note was uploaded on 03/07/2012 for the course PSYC 101 taught by Professor Seibert during the Fall '08 term at Boise State.
- Fall '08