Marketing Case Study - Joseph Monte Principles of...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Joseph Monte Page 1 Principles of Marketing-Case Study April 1, 2008 Ms. Sweitzer Satellite radio has become the broadcasting threshold of the future. That is why two companies have been competing so furiously for the number one spot as satellite radio provider. Sirius satellite radio and XM satellite radio have been competing against each other since the turn of the century. These companies both have their weaknesses and strengths, and both have become formidable, stand-up companies but the problem lies within the profit. Both companies are losing money, and do not figure to be profitable until at least this year (2008). So how can this problem be fixed? It’s always important to look at a company’s history, and by looking into both companies start, we can get a better image of them. In 2001, XM Satellite radio began the satellite radio revolution by launching their two satellites, Rock and Roll as they were nicknamed, into space. Shortly thereafter, Sirius Satellite Radio Inc. was launched to compete against XM. Although Sirius had their satellites up first, their technology was inferior to XM’s, already putting them behind in the race. Since then though, both companies technology has improved vastly, and both companies have developed personalities shown through their various broadcasting. XM has always been the more dominant technologically advanced company. Their chipsets, from the start, have been a key reason they have had better programming and were an
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Joseph Monte Page 2 early front-runner in the satellite radio competition. XM radio has grown considerable throughout the past few years. Consumers can now even purchase satellite radio subscriptions through major electronics retailers such as Circuit City and Best Buy, which makes XM more accessible to the public. XM also accelerated past Sirius by signing deals with several large auto-
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/07/2008 for the course MARK 201 taught by Professor Sweitser during the Spring '08 term at York College of Pennsylvania.

Page1 / 5

Marketing Case Study - Joseph Monte Principles of...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online