present+to+comm300

present+to+comm300 - Targeting the Intended Patient...

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Targeting the Intended Patient Audience : A demographic study of Patient Participation in scoliosis social media Lora Appel
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Introduction British Medical Journal Related topics: Health care & Internet Succinct: 2-8 page reports Language not too technical Empower patients Get information to intended
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Idiopathic Scoliosis Rotation of Spine (Cob angle) Predominantly found in: Females Adolescents Treatment: Bracing, Surgery Early diagnosis = Better treatment National Scoliosis Forum Foundation (NSFF)
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Why is it Important ? 80% of Internet users searched for health information 23% medical Internet users participate in social networking sites vs. 5% support groups Use particular social media to target patients of demographically affected conditions
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Online Medical Information Qualitative General Demographic Research Quantitative My Research! Medical
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present+to+comm300 - Targeting the Intended Patient...

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