SkeletonSlide3_2010Fall_MGMT324

SkeletonSlide3_2010Fall_MGMT324 - MGMT 324 Marketing...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Aug 30, 2010
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Last Year Labor Day Shopping Experience Simon fashion mall at Keystone
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Topics for Today 3 C s & 4 P s + Extensions Recap Company 3 C s Checklist Competition Consumer
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3 C s & 4 P s + Extensions Recap Consumer Company Earning Profit Creating Value Through Marketing Mix Product Price Promotion Place Utility maximization Choice of the best alternative that satisfies their needs Competition Profit maximization Decisions on 4Ps to make its product/service the best alternative given competition From a single product To a product line From static profit maximization To dynamic profit maximization From a market as a whole To a market with many segments
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Dynamic Pricing Example
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ompany C onsumer C ompetition 3 C Checklist ± Objectives ± Resources ± Costs ± Company fit ± Collaborators ± Who ± How many ± Current 4 P decisions ± Possible reactions ± Expected future actions ± Entry
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SkeletonSlide3_2010Fall_MGMT324 - MGMT 324 Marketing...

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