SkeletonSlide4_2010Fall_MGMT324

SkeletonSlide4_2010Fall_MGMT324 - MGMT 324 Marketing...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Sep 1, 2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
C ompetition C ompany C onsumer 3 C Checklist Recap Objectives Resources Costs Company fit ± Collaborators ± Who ± How many ± Current 4 P decisions ± Possible reactions ± Expected future actions ± Entry ± Target market Who Size Growth ± Consumer behavior What/Why Where/How When ± PEST
Background image of page 2
C ompetition Topics for Today ( 3 C Checklist: C ompetition) ± How many ± Who ± Current 4 P decisions ± Possible reactions ± Expected future actions Nature of competition! Crucial to identifying O pportunity/ T hreat Crucial to identifying S trength/ W eakness ± Entry
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Industrial organization Level of Competition (How Many) Learning from extremes Monopoly vs. Perfect competition The other cases are beyond the scope of this course # of Competitors 01 Several (2~7) Monopoly Duopoly Oligopoly Perfect competition Some inferences are possible for the cases in between
Background image of page 4
D P MC Q Monopoly
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 14

SkeletonSlide4_2010Fall_MGMT324 - MGMT 324 Marketing...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online