Slide1_2010Fall_MGMT324

Slide1_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Aug 23, 2010
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Who is ? Educational backgrounds Research & Teaching interests Demographics Ph.D., University of Rochester, 2008 M.S. in Applied Economics, University of Rochester, 2003 M.S. in Business Administration, Seoul National University, 2000 B.A. in Business Administration, Seoul National University, 1998 Major: Marketing Minor: Applied Statistics Research: Dynamic consumer choice models, Consumer learning, Applied Bayesian statistics, Customer Relationship Management (CRM) Teaching: Marketing management, Marketing research, Pricing Database marketing Born in Seoul, 1973; Male; Married; father of ; big fan
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Topics for Today Course outline Introduction to marketing Course specifics
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MGMT 324 Class hours & locations Section 5: MW 3:00PM~4:15PM @ RAWLS 1062 Section 6: MW 4:30PM~5:45PM @ RAWLS 1062 Office hours Friday 2:00PM~4:00PM at my office or By email appointment Contact information Instructor: Sangwoo Shin Office: Rawls 4040 Email: [email protected] Phone: 765-494-8499 Assistant: Brenda Allie Office: Rawls 4015 Email: [email protected] Phone: 765-496-6912
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Course Objectives Develop your understanding of marketing activities and the marketing concept Develop your intuition in analyzing a business environment and making subsequent decisions Think systematically about business problems Recognize the major forces that shape the decision-making environment Understand how these forces affect or be affected by marketing activities
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Introduction to Marketing Various definitions Literally, Market + ing Performance of all business activities that direct the flow of goods from producer to consumer A place where goods are bought or sold An action or a process Marketing is what you do to sell stuff Serzio Zyman, CMO, Coca-cola
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Slide1_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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