Slide2_2010Fall_MGMT - MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 6 Advertising Yourself First individual assignment By

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Aug 25, 2010
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Advertising Yourself First individual assignment One-page description of who you are Grading policy Required information Based on 1) Whether to submit on time and 2) Whether to follow the guidelines However, additional efforts pay off by a 1-point plus in participation score By uploading a file through the “Homework” tab on the Katalyst Attachment format: 1) One-page Word/PDF file 2) Page orientation: Portrait (Not Landscape) 3) Your section # and name must be contained in the file name (for example, S5_SangwooShin.pdf) Due: By 3 Sep (Next Friday) 11:59PM Name, Section #, Email, Major, Year in school, Photo Optional information Anything that 1) helps you better advertise yourself and 2) you’d like me to pay attention to or take into consideration
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Topics for Today 3 C s & 4 P s Recap Extensions Segmentation/Targeting Product Line Dynamic 4 P Decisions
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3 C s & 4 P s Recap Consumer Company Earning Profit Creating Value Through Marketing Mix Product Price Promotion Place
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Slide2_2010Fall_MGMT - MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 6 Advertising Yourself First individual assignment By

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