Slide4_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Sep 1, 2010
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& are Coming Soon! No Class Regular Class Guest Speaker Case Presentation Exam Class attendance is recommended! (Attendance may be checked) Su Mo Tu We Th Fr Sa 1234 56789 1 0 1 1 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 September
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C ompetition C ompany C onsumer 3 C Checklist Recap Objectives Resources Costs Company fit ± Collaborators ± Who ± How many ± Current 4 P decisions ± Possible reactions ± Expected future actions ± Entry ± Target market Who Size Growth ± Consumer behavior What/Why Where/How When ± PEST
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C ompetition Topics for Today ( 3 C Checklist: C ompetition) ± How many ± Who ± Current 4 P decisions ± Possible reactions ± Expected future actions Nature of competition! Crucial to identifying O pportunity/ T hreat Crucial to identifying S trength/ W eakness ± Entry
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Industrial organization Level of Competition (How Many) Learning from extremes Monopoly vs. Perfect competition The other cases are beyond the scope of this course # of Competitors 01 Several (2~7) Monopoly Duopoly Oligopoly Perfect competition Some inferences are possible for the cases in between
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Slide4_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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