Slide5_2010Fall_MGMT324

Slide5_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Sep 13, 2010
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Team Formation Team assignments (37%) 12 teams per section Each team consists of 4~6 members One team-based write-up: 5% One in-class presentation: 15% Marketing simulation game: 10% Peer-evaluated contribution to team work: 7% Email me by Friday (Sep 17) 11:59PM ( [email protected] ) if you agree to work together Any group of 2~6 people (Section 5) or 2~5 people (Section 6) Your preferred teammates must be in the same section Email from one of the group members with the others named in “CC” Randomly assigned without the email request Teams in section 5 (3:00PM): 5 or 6 members Teams in section 6 (4:30PM): 4 or 5 members
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Su Mo Tu We Th Fr Sa 12 3456789 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October Su Mo Tu We Th Fr Sa 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October Midterm Exam Schedule No Class Regular Class Guest Speaker Case Presentation Exam October 7 th Thursday 8:00PM~9:00PM Building: PHYS Room: 112 Old New
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is coming this Wednesday Class attendance is recommended! ( 4-point participation bonus for attendance) Short in-class presentation by students Check the “CaterpillarGroup.pdf” on Katalyst to see which product is assigned to you Download the zip file ONLY for the product assigned to you and skim it through before coming to the Wednesday class Bring the print-out for your product to the class Check also the “Caterpillar Case Study project manual.doc” on Katalyst
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Two useful summary measures Price Elasticity Matrix Recap Aquafresh Colgate Crest Mentadent Clout Aquafresh -2.95 0.48 0.55 0.48 1.51 Colgate 1.09 -2.88 1.49 0.85 3.43 Crest 1.26 1.49 -3.00 1.16 3.91
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Slide5_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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