Slide6_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sep 20, 2010
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Check Katalyst “TentativeTeamFormation_MGMT324.pdf” The grades file is uploaded Now the grades only for “Advertising Yourself” If you sent me an email last week ± Check if your request is correctly addressed Otherwise ± Check if you are not assigned to any team at this moment Email me to correct any errors by tomorrow 5:00PM In general, correct me if you find any errors on your grades within a week from the posting date The numbers after a week from the posting date are final
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C ompetition How many Who ± Current 4 P decisions ± Entry Topics for Today ( 3 C Checklist: C ompetition) Quiz Possible reactions Expected future actions
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Entry Game Enter if E > 0 , Stay out otherwise Entrant Enter Stay Out Entrant ’s profit Incumbent ’s profit ( I < M ) 0 E I M Entrant Incumbent E = (P E MC E ) * Sales E Fixed Costs E Entrant’s expected profit Sales E depend on 1) Price of incumbent/s 2) Consumers’ willingness to pay for entrant’s product
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Slide6_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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