Slide8_2010Fall_MGMT324

Slide8_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Sep 27, 2010
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Team Formation is All Set! Time to buy textbooks Custom Business Resources The Marketing Game ! Compiled by James Oakley Only if available at the bookstore by Mason & Perreault 3 rd edition One copy per team is required More than one copy (of each book) is recommended
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Su Mo Tu We Th Fr Sa 12 3456789 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Midterm Exam Schedule No Class Regular Class Guest Speaker Case Presentation Exam Quiz Midterm Review Q & A Coverage: Class slides by Sep 29 Detailed procedural issues will be announced on Oct 4 Location: Classroom (RAWLS 1062) Midterm for early takers Time: Class hour on Next Wednesday ( October 6 th ) 1-hour exam yet the number of questions is possibly more Those who want to take midterm early due to time conflicts MUST send me an email by this Sunday 9:00PM October 7 th Thursday 8:00PM~9:00PM Building: PHYS Room: 112
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Multi-Attribute Model Extended Consumer Surplus Model Topics for Today 3 C Checklist: C onsumer ± Target market Who Size Growth ± Consumer behavior What/Why Where/How When ± PEST
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Linear MA Model Recap Utility Product = W 1 Attr 1 + W 2 Attr 2 +…+ W m Attr m m: Number of relevant attributes Why useful? Explains why consumers buy what they do in a very simple manner Attr j for j=1,. .,m: Amount of j th attribute inherent in product W j for j=1,. .,m: Relative importance weight of j th attribute Does a good job of predicting choices
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Slide8_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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