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Slide9_2010Fall_MGMT324

Slide9_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Sep 29, 2010
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Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Midterm Exam Schedule No Class Regular Class Guest Speaker Case Presentation Exam Quiz Midterm Review Q & A Coverage: Class slides by Sep 29 Detailed procedural issues will be announced on Oct 4 Location: Classroom (RAWLS 1062) Midterm for early takers Time: Class hour on Next Wednesday ( October 6 th ) 1-hour exam yet the number of questions is possibly more Those who want to take midterm early due to time conflicts MUST send me an email by this Sunday 9:00PM October 7 th Thursday 8:00PM~9:00PM Building: PHYS Room: 112
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Do you POKEN? How does it work? Network Externality Benefit of a product or service increases with respect to # of people who are using it Examples: Sold @ $19.95 Quick/Early penetration is the key to success!
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Topics for Today Expanded CS framework (“What/Why” topic of C onsumer in 3 C Checklist) Pricing implication CRM implication Customer Relationship Management (CRM) 3 C Checklist: C onsumer Target market Who Size Growth Consumer behavior Where/How When PEST What/Why
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Expanded CS Framework:
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