Slide9_2010Fall_MGMT324

Slide9_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Sep 29, 2010
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Su Mo Tu We Th Fr Sa 12 3456789 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Midterm Exam Schedule No Class Regular Class Guest Speaker Case Presentation Exam Quiz Midterm Review Q & A Coverage: Class slides by Sep 29 Detailed procedural issues will be announced on Oct 4 Location: Classroom (RAWLS 1062) Midterm for early takers Time: Class hour on Next Wednesday ( October 6 th ) 1-hour exam yet the number of questions is possibly more Those who want to take midterm early due to time conflicts MUST send me an email by this Sunday 9:00PM October 7 th Thursday 8:00PM~9:00PM Building: PHYS Room: 112
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Do you POKEN? How does it work? Network Externality Benefit of a product or service increases with respect to # of people who are using it Examples: Sold @ $19.95 Quick/Early penetration is the key to success!
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Topics for Today Expanded CS framework (“What/Why” topic of C onsumer in 3 C Checklist) Pricing implication CRM implication Customer Relationship Management (CRM) 3 C Checklist: C onsumer ± Target market Who Size Growth ± Consumer behavior Where/How When ± PEST What/Why
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Expanded CS Framework:
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Slide9_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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