Slide11_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Oct 13, 2010
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Topics for Today Second-half course schedule Midterm review
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Su Mo Tu We Th Fr Sa 1234 56789 1 0 1 1 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 December Su Mo Tu We Th Fr Sa 123456 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 November Su Mo Tu We Th Fr Sa 12 3456789 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October December 17 th Friday 1:00PM~3:00PM Building: PHYS Room: 112 Class Timetable (Second-Half) No Class Regular Class Case Presentation Final Exam Marketing Game Submission Due (Practice) (Real) Final Exam (Make-up) Introduction to Marketing Game
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Participation Bonus As of Oct 12 = # of in-class participation claimed by Oct 12 + Bonus for HW #1 (Max 2 points) + Attendance of P&G (2 points) and Caterpillar (4 points) Visit my office if you would like to doublecheck your points Check your points through Katalyst 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 0 10 20 30 40 50 60 123456789 1 0 1 1 1 2 1 3 1 4 1 5 M o r e Frequency Participation Bonus Histogram Frequency Cumulative % Bonus points for Midterm exam are NOT included yet!
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Regular Lectures Additional topics Focus shifts from 3 C s to 4 P s Oct 18 th : Introduction to the Marketing Game 9 regular lectures Dec 8 th : Final exam review
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Slide11_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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