Slide14_2010Fall_MGMT324

Slide14_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Oct 25, 2010
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A1 A3 A2 A4 2 nd Individual Assignment Answer Keys $2,757,650 $2,618,000 $387,750 $1,726,663
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The Marketing Game! First Practice Round Accurate submission means Send me only “PlanXY.TMG” (and its screenshot) where X is your industry identification letter & Y is your firm number Examples of Inaccurate submission “ProForXY.TXT” only “S0T00_PlanXY.TMG”, “MKT324 Practice PlanXY.TMG” and so on Non TMG version of your plan file Download Industry reports from the Katalyst “IndustryReport_Practice1_TEXT.zip” will be uploaded on Katalyst by Midnight today TMG submission must be accurate and on time Team specific reports will be mailed back to the person who uploaded the PLAN file through Katalyst by Midnight today Check the report files Industry reports (Only available during the practice rounds) Firm reports
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Final Presentation Schedule Presentation Teams Section 5 Section 6 Coke Nov 1 Team 6 Team 12 Team 6 Team 10 Beetle Nov 8 Team 1 Team 4 Team 2 Team 3 Callaway Nov 15 Team 2 Team 10 Team 5 Team 12 Priceline Nov 22 Team 3 Team 8 Team 4 Team 11 BMW Dec 1 Team 5 Team 7 Team 8 Team 9 Snapple Dec 6 Team 9 Team 11 Team 1 Team 7 The low number teams will present the case first. Pick up a copy of your team’s case from me at least one week before your presentation day
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Presentation Policy Presenting team members MUST send me their presentation slides by 9:00 PM Sunday (or one day before the presentation date) MUST show up on their presentation day (otherwise one point penalty + potentially more penalty) Instructor’s evaluation criteria: 1) Seamless flow of logic/story, 2) Whether your story is tied to the class material, 3) Creativity Non-presenting team members MUST attend at least 4 out of 5 other teams’ presentation Performance evaluation Presentation (15%): 5% from instructor and 10% from peers
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