Slide16(Case)_2010Fall_MGMT324

Slide16(Case)_2010Fall_MGMT324 - MGMT 324 Marketing...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Nov 1, 2010
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Topics for Today Announcements Case Presentation: Introducing New Coke Grade Posting Participation Bonus The Marketing Game! Presentation Teams Section 5S e c t i o n 6 Coke Nov 1 Team 6 Team 12 Team 6 Team 10
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Grade Posting Katalyst will be updated tonight Those who asked me to change the exam % Check if the exam % is adjusted in accordance with your preference If NOT, send me an email to correct the exam % Three new items ± Midterm exam % and Final exam % ± HW2 (Learning TMG) grade ± Participation bonus as of Oct 31 A class email will be sent to you right after Katalyst update
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Participation Bonus Accounts for 5% of your final grade Anyone who collects 15 by Dec 10 will get the full 5% Otherwise, 5 × (Participation Bonus as of Dec 10)/ 15 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 0 5 10 15 20 25 30 35 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 More Frequency Participation Bonus As of Oct 31 Going for 15 Frequency Cumulative %
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Slide16(Case)_2010Fall_MGMT324 - MGMT 324 Marketing...

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