Slide18(Case)_2010Fall_MGMT324

Slide18(Case)_2010Fall_MGMT324 - MGMT 324 Marketing...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Nov 8, 2010
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Topics for Today Announcements Case Presentation: The New Beetle TMG 1 st Real Round Results Presentation Teams Section 5S e c t i o n 6 Beetle Nov 8 T e a m 1T e a m 4T e a m 2T e a m 3 TMG Evaluation Recap
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The Marketing Game Evaluation Recap Performance evaluation (10%) Compute weighted average of real-round profits ± Final profit = 0.1*(1 st Round Profit) + 0.2*(2 nd Round Profit) + 0.3*(3 rd Round Profit) + 0.4*(4 th Round Profit) Then divide your team’s final profit by the best team’s final profit in the same league ± If your team is the best team in your league, your score = 1. ± Otherwise, 0 your score < 1. Multiply the above number by 10 You have a second chance to make up
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The Marketing Game!: First-round Results Section 5 Section Team Ind_Team Round1 Total Profit 5 1 A1 $998,685 $99,869 5 2 A2 $1,230,294 $123,029 5 3 A3 $1,389,597 $138,960 5 4 A4 $1,255,539 $125,554 5 5 B1 $1,030,535 $103,054 5 6 B2 $477,035 $47,704
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Slide18(Case)_2010Fall_MGMT324 - MGMT 324 Marketing...

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