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Slide20(Case)_2010Fall_MGMT324

Slide20(Case)_2010Fall_MGMT324 - MGMT 324 Marketing...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Nov 15, 2010
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Topics for Today Case Presentation: Callaway Golf Presentation Teams Section 5 Section 6 Callaway Nov 15 Team 2 Team 10 Team 5 Team 12 Announcements Team-based Write-up TMG Second-round Results
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Finding an interesting MKT practice By uploading a file through the “Homework” tab on the Katalyst Attachment format: 1) 4~6-page Word/PDF file (including the cover page), 2) Your section #, team #, and names of team members must show up on the cover page Due: By 11:59PM, Dec 7 Grading criteria Uniqueness of the marketing practice chosen by your team Coherence of your explanation Submission guideline Team-based assignment Accounts for 5% of the final grade Submit a 3~5 page write-up (excluding the cover sheet) in which you have to Describe a marketing practice interesting to you Explain why it is interesting to you Explain why it makes or does not make sense to you
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A Sample Example of “Finding
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