Slide23_2010Fall_MGMT324

Slide23_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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MGMT 324 Marketing Management Sangwoo Shin Fall 2010 Sections 5 & 6 Nov 29, 2010
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Topics for Today 4 P s P roduct P rice P romotion P lace ± Location ± Distribution channel Course Schedule for December Messages from Christine Shin Grade Distribution Quiz #4
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Su Mo Tu We Th Fr Sa 1234 56789 1 0 1 1 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 December Class Timetable (December) No Class Regular Class Case Presentation Final Exam Today Last class lecture Quiz 1) Make-up round TMG plans 2) Peer evaluation form of teamwork contribution Final round TMG plan Submission due Award ceremony Case presentation The Marketing Game Final exam review Quiz Last case presentation TMG final round results Team-based Write-up December 17 th Friday 1:00PM~3:00PM Building: PHYS Room: 112 Final Exam December 14 th Tuesday 7:00PM~9:00PM Building: KRAN Room: G020 Early Final Exam Marketing Game Submission Due (Real) (Make-up) Only for those who requested the early final exam by email or will do so by this Friday (Dec 3) Katalyst Update 1) By 11:59PM, Nov 30 2) By 11:59PM, Dec 12
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Messages from Christine Shin My dad might help you in the future… Nespresso Recommendation Letter
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Product Placement Example: Product placement Products make cameo appearance in movies and on television The exact fee depends on the amount and the nature of brand exposure ± Fees of $50,000 to $100,000 and even higher ± Often free if firms supply their products in return for exposure (e.g., Nike) or simply because of the creative demands of the storyline (e.g., the central character in the film Castaway , played by Tom hanks, was a Fedex pilot) Example: BMW’s launch of Z3 roaster in the James Bond film Goldeneye E.T.: The Extraterrestrial Sales increased 65% after the candy appeared in the movie E.T.
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Human Body as a Medium? Traditional way How about this way? That’ll just about cover the payments on a Mitsubishi Eclipse. Cunning Stunts, a London- based marketing firm, begins offering students £88.20 a week for the right to plaster logos smack between their hairlines and eyebrows. The “ foreheADS ” program signs up more than 500 students in the first four months Business 2.0, Jan-Feb 2004, “ 101 Dumbest Moments
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Promotion Mix Coordination Different elements of the promotion (or communication) mix are effective in different ways
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Slide23_2010Fall_MGMT324 - MGMT 324 Marketing Management...

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