BeerDistributionGame- student version

BeerDistributionGame- student version - MGMT 361: Spring...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BeerDistributionGame-Sp08[1] 1 MGMT 361: Spring 2011 Beer Distribution Game A Supply Chain Simulation Exercise 1. Introduction: The purpose of the exercise is to study the behavior of the supply chain from the manufacturer (brewer - in our case) to the final consumer. For simplicity, it is assumed that there is only one distributor, one wholesaler, one retailer and one consumer. Students will be divided into groups of 9. From each group, one student will play the role of the consumer, two students will represent the retailer, two will represent the wholesaler, two more will represent the distributor and the remaining two more will represent the brewer. The consumer at each table will act as the group leader. Several groups may be simultaneously involved in this exercise and may compete against each other. The exercise will involve simulation of the operation for 40 days . The layout for the exercise for each group is shown below (actual layout may be slightly different). Small boxes to the left of each warehouse represent stages of pipeline inventory. Stage number is shown in the box. There are two brewing stages; beer stays in each stage for one day. For the others (distributor, wholesaler and retailer) three stages denote inventory in transit; each stage denotes one day’s travel. Goods flow downstream : Brewer Distributor Wholesaler Retailer Consumer . As explained later, the Kanban card will also travel downstream. Purchase orders flows upstream : Brewer Distributor Wholesaler Retailer Consumer . 2. Parties involved: For each day of simulation, each party will perform 3 steps. While steps are similar, there is a slight difference for the brewer and for the retailer (see daily tasks on the following page). Keep the table to the right in mind while reading these steps because we will be using terms “supplier” and “customer” meaning different entities to different parties . At the beginning of the exercise (on day 1), some inventory will be placed in the warehouse and at each stage in the pipeline. We will use a white plastic chip to represent 1 keg , a red chip to represent 4 kegs , a blue chip to represent 8 kegs and a paper clip to represent 0 kegs.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

BeerDistributionGame- student version - MGMT 361: Spring...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online