Focus Groups Slides

Focus Groups Slides - Focus Groups A Focus Group Is . . ....

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Focus Groups
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2 A Focus Group Is . . . What A carefully planned discussion To obtain perceptions of a defined interest area
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3 A Focus Group Is . . . Where In a permissive, non-threatening environment
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4 A Focus Group Is . . . Who Approximately seven to ten people With common characteristics relating to discussion topic
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5 A Focus Group Is . . . How Conducted by a trained interviewer (moderator, facilitator). Three focus groups are the minimum for a study
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6 Why Do Focus Groups? To collect qualitative data To determine feelings, perceptions and manner of thinking of participants regarding products, services, programs or opportunities Attitudes and perceptions are developed in part by interaction with other people To promote self-disclosure among participants It's dangerous to take "customers" for granted
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7 When to Conduct Focus Groups Before a program begins, during a program or after a program ends Focus groups are effective when o People have something to share (motivations)
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Focus Groups Slides - Focus Groups A Focus Group Is . . ....

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