Session 6 Slides PDF Quantiitative Survey Instruments

Session 6 Slides PDF Quantiitative Survey Instruments -...

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Design of Quantitative Survey Instruments ScWk 242 Session 6
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* What are the 10 guidelines for conducting fieldwork? * What are your responsibilities while taking fieldnotes? Review Questions
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1. Purpose of Content Analysis Make inferences to the source of communications Understand the motives, values or intensions of those who wrote them Understand the symbolic meaning/communication 2. Diaries/personal documents Letters to the editor 3. Inferences to populations Used to ascribe the values of the audiences intended for the communication to reach (the demographic) Movie content 4. Evaluate the effects of communications Treatment effectiveness Notes, video of behavior/interactions (reduction in behavior based upon certain types of responses by therapist to client 5. Structured observations Use with other data collection methods Content analysis of observational data can specify what is observed and what measurements are to be used Content Analysis
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1. Process of Content Analysis a. Systematic Follow the same procedures to examine each occurrence Reliable, can be replicated by someone else 2. Objective Ensure validity and avoid bias Rules to count an observation must be impartial Define the criteria to be applied Make explicit the rules to be applied to control for any special interest or ideology that might impact analysis Content Analysis
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Steps in Content Analysis Develop research question Establish what you want to study Ask the appropriate questions Select a Sample What is the sampling strategy? What is the available universe? How best to represent the population? Which has the best content? What is the best cohort? Content Analysis
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1. Select the Unit of Analysis Specify what you will count Words, phrases, or concepts Establish complex categorical systems coding rules (pictures of minorities) procedures 2. Coding, Tallying and Data Analysis Coding is dependent upon the unit of analysis
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Session 6 Slides PDF Quantiitative Survey Instruments -...

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