Week 2-Google's Global Image

Week 2-Google's Global Image - is marketing a brand and...

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1. The Google.com logo is extremely straightforward and simplistic in design. It uses only letters and the colors blue, red, yellow, and green. This is an intentional decision that was made by its creator Ruth Kedar. Kedar commented that, "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." Originally, the Google logo had an exclamation point at the end of it, but this was dropped in May of 1999, making it even more simplistic than the already uncomplicated design. The Google logo remains the same in each country, and is recognizable from all over the world. 2. It says on it’s website that “Google’s mission is to organize the world‘s information and make it universally accessible and useful.” For this reason, I believe that Google
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Unformatted text preview: is marketing a brand and lifestyle to its consumers. Google offers hundreds of products and services to its customers in order to convey that they are attempting to make the worldwide web an accessible place. 3. Like most successful businesses, Google tries to appeal to shareholders and possible investors. There is a plethora of information on their website about how and why the company is run the way it is. Google projects a wholesome image through its Google Code of Conduct, Corporate Governance guidelines, and Founders’ Letters. These documents spell out the intentions of the company, and how it truly values its stockholders. 4. After much research about Google, I believe that they are definitely a global company. Google Translate alone supports over 50 languages....
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