This preview shows page 1. Sign up to view the full content.
Unformatted text preview: is marketing a brand and lifestyle to its consumers. Google offers hundreds of products and services to its customers in order to convey that they are attempting to make the worldwide web an accessible place. 3. Like most successful businesses, Google tries to appeal to shareholders and possible investors. There is a plethora of information on their website about how and why the company is run the way it is. Google projects a wholesome image through its Google Code of Conduct, Corporate Governance guidelines, and Founders’ Letters. These documents spell out the intentions of the company, and how it truly values its stockholders. 4. After much research about Google, I believe that they are definitely a global company. Google Translate alone supports over 50 languages....
View Full Document
This note was uploaded on 03/08/2012 for the course INT STUD 101 taught by Professor Stephenyoung during the Fall '11 term at University of Wisconsin.
- Fall '11