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Worksheets Combined - Google Goes Global The Expansion of...

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Google Goes Global: The Expansion of the Worlds Largest Search Engine from 1998-2011 Worksheet #1 Google.com is my homepage. I use it 365 days a year. I choose it over Yahoo!, Bing, Ask, and other search engines that will probably yield extremely similar results. So, when choosing a TNC to research, I wanted to further investigate why I am one of millions who makes the decision to use Google each day. I am eager to learn how and why Google has become so successful and extremely popular all around the world. My initial inquiries about Google has taught me a lot about the company that started out as a project for Stanford University. Larry Page and Sergey Brin were in their 20's when they received a check for $100,000 to start their ambitious project in 1998. In 1999, Google had only 8 employees. Since then, their growth has been exponential, and they now have over 20,000 people working for the company worldwide. In June of 2000, Google and Yahoo! forged a partnership, while also becoming the world's largest search engine. Google Translate supports over 50 languages, encompassing what it means to be a global company. Recently, Google released Google+--their own form of social networking. Google continues to expand and come up with innovative ideas that shape the world, and I am excited to learn more about them as I research this TNC. Worksheet #2 1. The Google.com logo is extremely straightforward and simplistic in design. It uses only letters and the colors blue, red, yellow, and green. This is an intentional decision that was made by its creator Ruth Kedar. Kedar commented that, "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." Originally, the Google logo had an exclamation point at the end of it, but this was dropped in May of 1999, making it even more simplistic than the already uncomplicated design. The Google logo remains the same in each country, and is recognizable from all over the world. 2. It says on it’s website that “Google’s mission is to organize the world‘s information and make it universally accessible and useful.” For this reason, I believe that Google is marketing a brand and lifestyle to its consumers. Google offers hundreds of products and services to its customers in order to convey that they are attempting to make the worldwide web an accessible place. 3. Like most successful businesses, Google tries to appeal to shareholders and possible investors. There is a plethora of information on their website about how and why the company is run the way it is. Google projects a wholesome image through its Google Code of Conduct, Corporate Governance guidelines, and Founders’ Letters. These documents spell out the intentions of the company, and how it truly values its stockholders.
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