Google Goes Global: The Expansion of the Worlds Largest Search Engine from 1998-2011
Google.com is my homepage.
I use it 365 days a year.
I choose it over Yahoo!, Bing, Ask, and
other search engines that will probably yield extremely similar results.
So, when choosing a
TNC to research, I wanted to further investigate why I am one of millions who makes the
decision to use Google each day.
I am eager to learn how and why Google has become so
successful and extremely popular all around the world.
My initial inquiries about Google has taught me a lot about the company that started out
as a project for Stanford University.
Larry Page and Sergey Brin were in their 20's when they
received a check for $100,000 to start their ambitious project in 1998.
In 1999, Google had only
Since then, their growth has been exponential, and they now have over 20,000
people working for the company worldwide.
In June of 2000, Google and Yahoo! forged a
partnership, while also becoming the world's largest search engine.
Google Translate supports
over 50 languages, encompassing what it means to be a global company.
released Google+--their own form of social networking.
Google continues to expand and come
up with innovative ideas that shape the world, and I am excited to learn more about them as I
research this TNC.
The Google.com logo is extremely straightforward and simplistic in design.
It uses only
letters and the colors blue, red, yellow, and green.
This is an intentional decision that was
made by its creator Ruth Kedar.
Kedar commented that, "We ended up with the primary
colors, but instead of having the pattern go in order, we put a secondary color on the L, which
brought back the idea that Google doesn't follow the rules." Originally, the Google logo had
an exclamation point at the end of it, but this was dropped in May of 1999, making it even
more simplistic than the already uncomplicated design. The Google logo remains the same in
each country, and is recognizable from all over the world.
It says on it’s website that “Google’s mission is to organize the world‘s information and
make it universally accessible and useful.” For this reason, I believe that Google is marketing
a brand and lifestyle to its consumers.
Google offers hundreds of products and services to its
customers in order to convey that they are attempting to make the worldwide web an
Like most successful businesses, Google tries to appeal to shareholders and possible
There is a plethora of information on their website about how and why the
company is run the way it is.
Google projects a wholesome image through its Google Code
of Conduct, Corporate Governance guidelines, and Founders’ Letters.
These documents spell
out the intentions of the company, and how it truly values its stockholders.