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fieldstudy minto - Creating Persuasive...

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Copyright 2007 Dave A. Jennings, PhD Brigham Young University 1 Creating Persuasive Presentations (written and verbal) Based Primarily on The Pyramid Principle by Barbara Minto
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Copyright 2007 Dave A. Jennings, PhD Brigham Young University 2 Answer First Apply the pyramid principle to structuring information. Answer Situation Complication Question
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Copyright 2007 Dave A. Jennings, PhD Brigham Young University 3 Substructures within a Pyramid The vertical relationship among ideas in a pyramid helps to capture the readers attention in a dialogue. Making a statement to a reader that tells him something he does not know automatically raises a logical question: Why? or How? or Why do you say that? The next line of the pyramid should in turn address these questions Pigs should be Kept as pets* They can be Bred to fascinating variations WHY? They are beautiful They are Marvelously fat They are typically English In what way? *From G. K. Chesterton
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Copyright 2007 Dave A. Jennings, PhD Brigham Young University 4 Good Example Get clothes ready Buy new raincoat Take suit to cleaners Polish shoes Prepare meeting materials Finish report Make overheads Bind 10 paper copies Make travel arrangements Get new passport Confirm flight/ rental car Make hotel reservations Prepare for trip
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Copyright 2007 Dave A. Jennings, PhD
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This note was uploaded on 03/08/2012 for the course BUS M 494 taught by Professor Mccarty,rogerleland during the Winter '11 term at BYU.

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fieldstudy minto - Creating Persuasive...

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