Marketing study guide

Marketing study guide - Marketing Channel- A group of...

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Marketing Channel- A group of individuals and organizations directing products from producers to customers Supply Chain Management- Long-term partnerships among marketing channel members that reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers Marketing intermediary- Links producers to other middlemen or ultimate consumers through contractual arrangements or through the purchase and resale of products Different modes of transportation- Railroads, Trucks, Pipelines, Waterways, Airways Retailer- An organization that purchases products for the purpose of reselling them to ultimate consumers Advantages for different types of retailers- Department Store- Large organization offering wide product mix and organized into separate departments Discount Store- Self-service, general merchandise store offering brand name and private brand products at low prices Supermarket- Self-service store offering complete line of food products and some nonfood products Superstore- Giant outlet offering all food and nonfood products found in supermarkets, as well as most routinely purchased products Hypermarket- Combination supermarket and discount store, larger than a superstore Warehouse Club- Large-scale, members-only establishments combining cash- and-carry wholesaling with discount retailing
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This test prep was uploaded on 04/07/2008 for the course MKT 400 taught by Professor Unknown during the Spring '08 term at Clemson.

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Marketing study guide - Marketing Channel- A group of...

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