Chapter Ten Outline - Chapter 10 Direct Marketing Direct...

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Chapter 10 Direct Marketing
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Direct Marketing Today Direct marketing has its roots in catalog companies such as L.L.Bean. Many types of organizations are increasing their expenditures on direct marketing. These expenditures serve three primary purposes: Closing sales with customers Identifying prospects for future contacts Offering information and incentives to foster brand loyalty
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Direct Marketing Today, Continued Exhibit 10.1 Some Direct Marketing Milestones
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Growing Popularity The growing popularity of direct marketing can be attributed to several factors. Convenience—credit cards, 800 numbers, and the Internet Computer power—building and mining large customer information files Tracking—lends itself to current emphasis on measurable outcomes
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Growing Popularity, Continued Finding that waterfall in Wyoming will take some planning, and Wyoming’s offices of Travel & Tourism is happy to help. The adventure begins with a request for a vacation packet. This ad provides two options: calling a toll- free number or visiting the tourism office’s website.
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This note was uploaded on 02/29/2012 for the course ADV 300 taught by Professor Hall during the Spring '08 term at University of Illinois, Urbana Champaign.

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Chapter Ten Outline - Chapter 10 Direct Marketing Direct...

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