ch04

Psychology in Action

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TEXTBOOK EN RICHMENT Page Chapter Outline 111 Learning Objectives 112 Chapter Summary/Lecture Organizer 113 Teaching Resources 117 Lecture Lead-Ins 118 Lecture Extender 119 Key Terms 123 Discussion Questions 125 Web Sites 126 Suggested Films and Videos 128 Books for Success 130 DEMONSTRATIONS, EXERCISES & PROJECTS Active Learning Activities 131 Brain-Based Learning Activities 140 Critical Thinking Exercises 142 Gender and Cultural Diversity Activity 145 Writing Project 147 Instructor’s Resource Guide                              Chapter 4                                            Page   110                                                                                 C HAPTER 4 SENSATION AND PERCEPTION
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O utline Understanding Sensation Processing Thresholds Psychology at Work Do Subliminal Messages Improve Sales? Adaptation Case Study/Personal Story Helen Keller’s Triumph and Advice How We See and Hear Vision Hearing Research Highlight Perfect (Yet Imperfect) Pitch Our Other Senses Smell and Taste The Body Senses Understanding Perception Selection Organization Gender and Cultural Diversity Are the Gestalt Laws Universally True? Interprétation Research Highlight Is There Scientific Evidence for Subliminal Perception (ESP)? Critical Thinking/Active Learning Problems with Believing in Extra Sensory Perception (ESP) Instructor’s Resource Guide                              Chapter 4                                            Page   111                                                                            
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L earning O bjectives Upon completion of CHAPTER 4, the student should be able to: 1 . Contrast sensation and perception, and compare bottom-up processing with top-down processing (pp. 128-129). 2. Explain how transduction, coding, and sensory reduction turn raw sensory data into signals the brain can understand. (pp. 129-130) 3. Define psychophysics, and differentiate between absolute and difference thresholds. (p. 131) 4. What are the effects of subliminal stimuli? (pp. 132-133) 5. Define sensory adaptation and explain why it is helpful. (p. 133) 6. Explain the gate-control theory of pain perception. (pp. 133-134) 7. What can Helen Keller teach us about sensation and perception? (p. 134) 8. What is light? (p. 136) 9. Identify the key structures and functions of the eye. (pp. 136-138) 10. Identify common problems with vision. (pp. 138-140) 11 . Contrast the trichromatic, opponent-process, and dual-process theories of color vision. (pp. 139-140) 12. Define audition and identify the three key parts of the ear. (pp. 141-142) 13. Briefly explain the physical properties of sound waves. (pp. 141-143) 14. Describe the place and frequency theories related to hearing. (p. 143) 15. Differentiate between conduction and nerve deafness. (pp. 143-144) 16. Define and discuss the research on “perfect pitch.” (pp. 144-145) 17. Briefly explain the processes of olfaction and gestation. (pp. 146-148)
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