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13971746-Gurus-of-Management-Bill-Gates

13971746-Gurus-of-Management-Bill-Gates - BBC Learning...

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BBC Learning English The Handy Guide to the Gurus of Management Programme 10 - Bill Gates The Handy Guide to the Gurus of Management © BBC English/Charles Handy Programme 10 - Bill Gates Page 1 of 7 bbclearningenglish.com The next guru on my list is very different from all the others. He doesn't teach at any university - in fact he left without ever completing his first degree. He doesn't join the lecture circuit nor is he a prolific author. He has only ever written two books and very few articles. Despite all that, his views on the way the world of business is going, and what that means for all of us, are just possibly more influential than all the others in my guide put together. His name is Bill Gates, in many ways, the richest man in the world: richest because he didn't just talk about the future, he helps to shape it, richest because he doesn't just understand how technology works, he also understands how markets work, not least by outsmarting IBM, and richest, finally, because his heart is where his voice is, he is genuinely passionate about the new world he can see emerging and the benefits it can bring. I wanted Bill Gates on my list, partly because of his views on the future, which he can talk about with more authority than most, but partly because he’s an outstanding example of another sort of guru, the guru who preaches more by deeds than by words, who lives the theories he comes up with. We need gurus of management, I argued at the beginning of this series, to spread the good news of what works and what is new. But some of
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