ShareThis

ShareThis - address books What data do we capture Publisher...

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23/10/08 © 2007 ShareThis. All rights reserved. 1 Overview Nanda Kishore, Chief Technology Officer [email protected] © 2008 ShareThis. All rights reserved. Discover what matters.
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Product Overview Features Configurable Reduces clutter Integrated social media 93% of adults share content, and 35% of adults and 62% of youths are “Power Sharers” 81% share to “help” someone who would “benefit” from the information 69% of adults cite email as their primary source for finding new content / info, while 30% of youths primarily rely on social networks.
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Only Complete Sharing Platform Launched November ’07 On 2 billion page views per month and growing 30% MoM On 75,000 sites with a reach of 100+ million users monthly 1+ million share events monthly from 200K active users Increases sharing 2x over “email this”; 7x for users who import their
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Unformatted text preview: address books What data do we capture? Publisher Information - type, registered contact, account history, domains Aggregated view/share data – total page views, email shares, social shares, unique object view counts, unique user counts View & Share events – page views, object ids, user id, share type, time-stamps Shared Objects & Destinations – title, url’s, destination, recipient, activity type What are we interested in? Flexible classification methods for the varied distribution of content viewed/shared by users Developing a dynamic/evolving model of user interests based on the view/share “signals” and indicated site and social affinities Modeling social relationships among users based on shares & associated content Developing micro-communities (clusters) of users with shared interests, demographics, etc....
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This document was uploaded on 03/04/2012.

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ShareThis - address books What data do we capture Publisher...

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