web_mining_overview

web_mining_overview - CS 345A Data Mining Lecture 1...

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    CS 345A Data Mining Lecture 1 Introduction to Web Mining
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    What is Web Mining?    Discovering useful information from the  World-Wide Web and its usage patterns
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    Web Mining v. Data Mining Structure (or lack of it) Textual information and linkage structure Scale Data generated per day is comparable to  largest conventional data warehouses Speed Often need to react to evolving usage patterns  in real-time (e.g., merchandising)
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    Web Mining topics Web graph analysis Power Laws and The Long Tail Structured data extraction Web advertising  Systems Issues
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    Web Mining topics Web graph analysis Power Laws and The Long Tail Structured data extraction Web advertising  Systems Issues
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    Size of the Web Number of pages Technically, infinite Much duplication (30-40%) Best estimate of “unique” static HTML pages  comes from search engine claims Google = 8 billion(?), Yahoo = 20 billion
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    Netcraft survey http://news.netcraft.com/archives/web_server_survey.html
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    The web as a graph Pages = nodes, hyperlinks = edges Ignore content Directed graph High linkage 10-20 links/page on average Power-law degree distribution
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