BrandingPowerpoint-1

BrandingPowerpoint-1 - Branding This is what you are...

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03/05/12 Cases in Communications/Media Mgt. Branding This is what you are protecting during a crisis.
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Cases in Communications/Media Mgt. 03/05/12 Agenda: 1. What a brand is and is not 2. Types of brands 3. How are brands established? Logos Name Word of mouth Packaging Advertising 1. Brand maintenance 2. Undermining a brand
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Cases in Communications/Media Mgt. 03/05/12 Heidi Cody, “The American Alphabet”
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Cases in Communications/Media Mgt. 03/05/12 1. What a brand is Unique An expectation Emotional A Story
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Cases in Communications/Media Mgt. 03/05/12 What a brand is not Only a name Able to easily reinvent itself A consumer addiction Only jingles, colors, and logos
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Cases in Communications/Media Mgt. 03/05/12 2. Types of Brands Mega-Brand Primary Sub-brand House of brands Branded House
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03/05/12
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BrandingPowerpoint-1 - Branding This is what you are...

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