Case Study Methods

Case Study Methods - Case Study Methods Case “Changing...

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Unformatted text preview: Case Study Methods Case “Changing neural pathways every class period” Agenda Agenda • In Class Exercise • Cases Phases • Getting Big & Small • Exercise Review • Written Case • Continuous Improvement In Class Exercise In • Problem Statement – Design a sign for a bar that tells patrons that children are not allowed in the bar • Relevant Facts – Numerous patrons have complained about the presence of children in the bar – The manager told you to "write up" a sign – Most of the children are left in the bar while the parents are outside playing volleyball • Grounded Assumptions – Most patrons are high school educated – The manager is not a communication expert In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement Phases of a Case Study Phases In Class Exercise Tactical Development Strategy Development Problem Analysis Exploratory Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement Getting Big & Getting Small Getting PHASE I • Get Big – With case facts and research • Get Big – With audience analysis In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement • Get Small – By determining the primary and secondary audiences Tactical Development Strategy Development Problem Analysis Exploratory Getting Big & Getting Small (cont.) (cont.) PHASE II • Get Big – Brainstorming problems • Get Big – With audiences affected In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement • Get Small – Defining the actual problem • Get Small – Which audience is the most important Tactical Development Strategy Development Problem Analysis Exploratory Getting Big & Getting Small (cont.) (cont.) PHASE III • Get Big – Brainstorming solutions • Get Big – With audiences affected In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement • Get Small – Selecting the appropriate strategy • Get Small – Defining the core message and developing goals Tactical Development Strategy Development Problem Analysis Exploratory Getting Big & Getting Small (cont.) (cont.) PHASE IV • Get Big – Brainstorming corresponding tactics In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement • Select appropriate strategy and tactics • Link goals with strategy and tactics Tactical Development Strategy Development Problem Analysis Exploratory In Class Exercise In • Problem Statement – Design a sign for a bar that tells patrons that children are not allowed in the bar • Relevant Facts – Numerous patrons have complained about the presence of children in the bar – The manager told you to "write up" a sign – Most of the children are left in the bar while the parents are outside playing volleyball In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement How to Prepare a Written Case How • Similar structure to oral case In Class Exercise Cases Phases Getting Big & Small • Organize with headings Exercise Review • Link class principles with details –Use an appendices Oral Report Feedback from oral report Context for written report derived from feedback Written Report Written Case Continuous Improvement Continuous Improvement Continuous • Personal and group development • “Green Sheet” • Phil’s Evaluation In Class Exercise Cases Phases Getting Big & Small Exercise Review Written Case Continuous Improvement ...
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This note was uploaded on 03/04/2012 for the course COMM 480 taught by Professor Clampitt during the Fall '09 term at Wisc Green Bay.

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