CC Class 1st Day

CC Class 1st Day - CasesinCorporate Communication&PR...

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03/05/12 Cases 1 Cases in Corporate  Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business
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03/05/12 Cases 2 1. About the Orientation A. Determining your communicative purpose involves tough choices B. Assessment (research) is an integral part of effective communication C. To create a communication strategy you have to understand the business. (Biz strategy drives Comm. Strategy) D. Developing an effective communicative strategy is far more difficult than mastering oral, written, and visual skills.
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03/05/12 Cases 3 Orientation cont. E. You must have a working knowledge of current business events to develop an effective strategy. F. Great strategies can never overcome poor execution. G. An effective “thinking routine” trumps a recipe every time.
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03/05/12 Cases 4 2.  My Approach to the Class A. If you learn the key principles, you can develop your own value adding thinking routine. B.
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This note was uploaded on 03/04/2012 for the course COMM 480 taught by Professor Clampitt during the Fall '09 term at Wisc Green Bay.

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CC Class 1st Day - CasesinCorporate Communication&PR...

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