Corporate Identity-1

Corporate Identity-1 - Corporate Identity &...

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03/05/12 1 Corporate Identity & Relationships The Key to Sustained Success
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03/05/12 2 1. Corporate Identity Definition: A collective understanding of the organization’s features presumed to be central and relatively stable and that distinguish the organization from others. Features Centrality and stability Distinguishable
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03/05/12 3 2. Examples of Identity What three words do you associate with the following firms? K-mart Microsoft GE UWGB Taco Bell Southwest Airlines
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03/05/12 4 3. Typical identity issues Financial soundness Ability to attract, develop & keep talented people Responsibility to the community & environment Leadership in field Quality of management Quality of products & services Innovativeness Wise use of corporate assets
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03/05/12 5 4. Good - Bad Good Rubbermaid Intel Southwest Airlines 3M Home Depot Bad Humana TWA Revlon Fruit of the Loom
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03/05/12 6 5. Developing a reputation Org. Strategy Corporate Communications Projected images Institutional Mandates Reports by media and others Refracted images People select images
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Corporate Identity-1 - Corporate Identity &...

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