Corporate Reputation

Corporate Reputation - CorporateReputation...

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03/05/12   1 Corporate Reputation  Partially based on Ronald Alsop’s, 18 Immutable Laws of Corporate  Reputation
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03/05/12 2 A. Establishing a Good  Reputation Maximize your most powerful asset “The purest treasure mortal times afford is a  spotless reputation.” – Shakespeare “A strong corporate reputation is a life preserver in  a crisis and a tailwind when you have an  opportunity.” Bill Margaritis of FedEx 3.65 years to restore a reputation Measure your reputation Reputation quotient Fortune, Forbes
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03/05/12 3 Establishing, cont. Adapt to multiple audiences Rate audience importance Levi Strauss case Live your values and ethics Performance appraisal Reaffirm, reinforce, revise Community service To publicize or not publicize? 
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4 Establishing, cont.
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This note was uploaded on 03/04/2012 for the course COMM 480 taught by Professor Clampitt during the Fall '09 term at Wisc Green Bay.

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Corporate Reputation - CorporateReputation...

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