{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Crisis Communication Lecture-1

Crisis Communication Lecture-1 - Crisis Communication A...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
03/05/12 1 Crisis Communication “A crisis is unpredictable but not unexpected” - Timothy Combs
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
03/05/12 2 1. Introduction MTV, Protests over  Beavis & Butthead, 1994 Dayton Hudson, Protests  over Planned Parenthood  grant, 1990 Gerber, Reports of glass  in baby food, 1986 Nike, Mistreatment of  Asian workers, 1997 Jack-in-the-Box, E. coli,  1993 General Dynamics,  Contract fraud,  1985 Perrier, Benzene in its  water, 1990 Snapple, Racism rumors,  1993 Heineken, Glass in beer,  1993 Sizzler, E. coli poisoning,  1993
Background image of page 2
03/05/12 3 2. Overview Precrisis Scanning Assessing situation Designing Tools & Systems Monitoring Crisis Detecting Containing Recovering Post - Crisis Following -up Shaping memories Assessing effectiveness Learning
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
03/05/12 4 3. Pre-crisis Planning Objective - prevent or lessen the negative  outcomes of a crisis and thereby protect  the organization, stakeholders, and/or  industry from damage $ loss reputation loss identity altered
Background image of page 4
03/05/12 5 3a. Scanning Definition - Looking out for potential  sources of crises Industry-wide issue analysis Organization specific issue analysis Risk assessment (“implicit issues” Stakeholder relationships 
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
03/05/12 6 Scanning cont. Issue Sources Newspapers Business Magazines TV News Trade Journals Public Opinion Polls Medical/Science  Journals On-line (web pages,  newsgroups, etc.  Risk Assessment  Sources Safety/accident records Ethical climate surveys Financial audits Liability exposure Workers Comp.
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}