Introd-1.- Strategy for PR-CC

Introd-1.- Strategy for PR-CC - Corporate Communication...

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03/05/12 1 Corporate Communication Phillip G. Clampitt, Ph.D.
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03/05/12 2 1. Introduction Corporate communications is the strategic  management of issues and relationships  between an organization and its various  constituent audiences. Key issues Strategy Issues Relationships with audiences
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03/05/12 3 Introduction cont. What CC/PR is  Not Press kits News conferences Press releases Web sites Schmoozing
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03/05/12 4 Introduction cont. Strategy Audience Relationships (AA) Org. Identity Issue Mgt. Risk Comm. Crisis Comm .
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03/05/12 5 2. What is strategy? Macro-level orientation Implicit or explicit choices resulting in  tradeoffs Who vrs. What When vrs. How Why vrs. What Goal Setting Anticipating other’s reactions Serves as a basis for action
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6 3. What makes strategy effective?
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Introd-1.- Strategy for PR-CC - Corporate Communication...

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