Professional or Novice-1

Professional or Novice-1 - 03/05/12 Building neural...

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Unformatted text preview: 03/05/12 Building neural pathways every day. 1 Are you a novice or a professional? 03/05/12 Building neural pathways every day. 2 Who believes this? 1. Public relations basically involves setting up a lot of “meet and greets”. 2. A good PR campaign starts with a great press release. 3. If you are a “good talker” then you’ll probably be a good PR professional. 4. Most organizational crises occur because of mismanagement. 03/05/12 Building neural pathways every day. 3 Who believes this? 5. If I can just get the publics to understand my point of view, they will agree with it. 6. Most PR problems come down to an issue of not having a big enough megaphone. 7. If you are really good at PR you should be able to get 95% of the people to agree with you. 03/05/12 Building neural pathways every day. 4 Who believes this? 8. Good PR professionals should be able to predict all the possible resistance points that their publics might bring up....
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This note was uploaded on 03/04/2012 for the course COMM 480 taught by Professor Clampitt during the Fall '09 term at Wisc Green Bay.

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Professional or Novice-1 - 03/05/12 Building neural...

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