4ps modified - Marketing Professor Downs Marketing...

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Marketing Professor Downs
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Marketing Activities Product Promotion Distribution Pricing Demand Analysis - # of people/characteristics - buyer behavior/needs, desires Strategic Planning Competitive Analysis
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Marketing Activities Environmental Analysis - political/legal/technological/ cultural Setting Objectives, Goals Monitor Success (control mechanisms) Marketing Department Organization Marketing Research Marketing Information System Buying
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 New product  development Product line decisions  ( breadth/width/deletion) Branding/trademarks Packaging Warranties Features Product Service Quality Accessories Installation/instructions
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Ipod accessories are an  example of extensive  product line expansion.  This example is a little  unusual. Product
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Advertising - copy/media mix/media selection/ scheduling/ budget Personal selling - selection/training/ motivation/compensation Sales promotion Publicity Promotion
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Should advertisers be allowed to put billboards in space? Notable Space Ad-ventures
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This note was uploaded on 03/12/2012 for the course MAR 3023 taught by Professor Philipdowns during the Fall '12 term at Florida State College.

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4ps modified - Marketing Professor Downs Marketing...

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