Lecture 12 - Feb 15th

Lecture 12 - Feb 15th - 215: Feb 15th Chapter 6: Attitudes...

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Chapter 6: Attitudes What is an Attitude? - a positive, negative, or mixed evaluation of a person, object, or idea expressed at some level of intensity - internal, a cognition you have in relation to a speciFc situation, object, etc - this cognition varies in terms of its valence and level of intensity - opinion on a subject matter EXAMPLES Attitudes: - I believe in eating healthy (positive orientation) - I think it is important to recycle - It is important to stay active - Alcohol is bad for you - Driving while intoxicated is unacceptable - I don’t like loud people - Cheating on exams is wrong • Abortion • Sane sex marriage • Quebec separation • safe sex • drinking and driving • toronto maple leafs - these attitudes have a high level of intensity and often these are expressed with lots of emotions and often very consistent behavior - example: demonstrations downtown Montreal about what is going on in Egypt; they act in a very strong way - emotional experience and action is very linked to strong attitudes - any idea can be represented at different levels and can be linked to other ideas and attitudes you may have (ex. I don’t believe in ending a life but i do believe that women should have choice. this is a mix of positive and negative feelings) Attitudes: - internal - cognition - relatively stable - attitudes towards certain people or objects, these attitudes will remain for time. - they represent different levels so if you start to explore an attitude you may change - if someone is all for something then changes their mind al the time, you would distrust their opinions because we expect people to have stability in their attitudes. - positivity-negativity 215: ±eb 15th
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- abortion example (valence reaction to idea is either positive, negative, or ambivalent) a lot of research that your attitudes determine your behavior! Voting Behavior - poll accuracy for decided voters: 95% - they believe that your stated attitude plays a role on behavior - it seems that polls are very accurate. Purpose of Ads - to change your attitude about the candidate - Harper wants you to think about things that represent his party as being linked to things that you think are important and think is positive (ex. more jobs) - and the alternative party will try and associate Harper with negative attitudes that you already hold CASEY - dog the Prof used to have when he was in Nova Scotia - they are big and very friendly and they are wet around their mouth - around election time they all come around to the door. . Casey went straight to the to the personal area of the politician. He then leaves his wet mouth stuff on the politician. ... poor politician. .. The Link Between Attitudes and Behavior - is the assumption that attitudes inFuence behavior a valid one? -
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This note was uploaded on 03/01/2012 for the course PSYCHOLOGY 215 taught by Professor Sullivan during the Winter '11 term at McGill.

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Lecture 12 - Feb 15th - 215: Feb 15th Chapter 6: Attitudes...

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