Lecture 10 - Jan 28th

Lecture 10 - Jan 28th - The Social Cognitive Theory of...

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1 The Social Cognitive Theory of Albert Bandura “Going Beyond Classic Learning Theory” Plan to give in class practice exam on Feb 7 th . 332: Jan 28th Thursday, February 10, 2011
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Overview of Lecture Questions: Who is Albert Bandura and what is social cognitive theory? Albert Bandura is the major person on social learning. Bandura began as a graduate student as a main stream learning psychologist studying reinforcement and then hit on observational learning and did some experiments and step by step moved away from classic learning theory and developed this complex different theory. Video of Bobo Doll Experiment - demonstrating that children exposed to an aggresive model will copy and elaborate them - 1. who is the model? we are more likley to imitate at model that is more similar to us - 2. what happens to the model? are the reinforced or punished? 2 Thursday, February 10, 2011
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Key Attributes of Classical Learning Theory I. Background II. Attributes of Classic Learning Theory 1. Organism is controlled by the environment. B.F. Skinner would argue that what we do is a function of reinforcement and classical conditioning and we do not access free will and we behave due to what happens to us in the environment. Bandura says there are internal processes that guide and direct behavior related to cognition. 2. Focus is on discrete, molecular responses. most experiments in classical conditioning was on microscopic behaviors on pigeons and rats. maybe this is not representative of humans and we have more elaborate behaviors? 3. Learning is the result of direct experience of the animal. they paired stimuli and responses and there was no room for the idea that learning could be the result of learning and internal processes 4. Reinforcement operates directly and automatically. “stamped in” to you when reinforced/punished. Bandura challenged 1,2,3 and showed that classical learning theory is limited and cannot explain all of human learning 3 Thursday, February 10, 2011
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Social Cognitive Theory: Bandura I. Background II. Attributes of Classic Learning Theory A. Organism is controlled by environment B. Molecular responses C. Direct experience D. Effects of reinforcement are automatic and unmediated by awareness “Stamping in” of responses. 4 Thursday, February 10, 2011
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III. Observational Learning A. Acquisition vs Performance shaping and chaining; - Bandura made a distinction between how we acquire behaviors and whether we perform them in the future. different process involved in acquisition vs behavior. Other researchers glossed over this issue because they focused on simple behaviors where
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Lecture 10 - Jan 28th - The Social Cognitive Theory of...

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