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Week%205%20Slides%20%20Proposals - understand how you'll go...

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Organization of Proposals Remember that a proposal is essentially a sales, or promotional kind of document. Here are the basic steps it goes through: 1. You introduce the proposal, telling the readers its purpose and contents. 2. You present the background—the problem, opportunity, or situation that brings about the proposed project. Get the reader concerned about the problem, excited about the opportunity, or interested in the situation in some way. 3. State what you propose to do about the problem, how you plan to help the readers take advantage of the opportunity, how you intend to help them with the situation. 4. Discuss the benefits of doing the proposed project, the advantages that come from approving it. 5. Describe exactly what the completed project would consist of, what it would look like, how it would work—describe the results of the project.
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6. Identify the target audience for your report. 7. Discuss the method and theory or approach behind that method—enable readers to
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Unformatted text preview: understand how you'll go about the proposed work. 8. Provide a schedule, including major milestones or checkpoints in the project. 9. Briefly list your qualifications for the project; provide a mini-resume of the background you have that makes you right for the project. 10. Now (and only now), list the costs of the project, the resources you'll need to do the project. 11. Conclude with a review of the benefits of doing the project (in case the shock from the costs section was too much), and urge the audience to get in touch or to accept the proposal. Notice the overall logic of the movement through these section: • you get your readers concerned about a problem or interested in an opportunity, • then you get them excited about how you'll fix the problem or do the project, • then you show them what good qualifications you have • then hit them with the costs, • but then come right back to the good points about the project....
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