Whole Foods CEO -...

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Read Discussion Case: Whole Foods CEO – Free Speech of Public Relations Manipulation? on  page 450 of your textbook. Type your answers to the following questions on a word document  and submit to the drop box below:   1. Do you think that Mackey used an appropriate public relations channel to share his  thoughts about his own company and its competitors? No, I do not believe that Mackey used an appropriate public relations channel to  share his thoughts about his own company and its competitors. As, CEO of Whole  Foods, Mackey has a fiduciary responsibility to act in the best interests of his  company’s   stockholders.   At   all   times,   in   his   capacity   as   CEO,   Mackey   must  vigorously and honestly advocate the positions, points of view and the objectives of  his equity investors while maintaining the greatest measure of objectivity and the  highest personal integrity. Mr. Mackey is solely responsible for advocating behavior  that is consistent with the highest standards and values of Whole Foods. 2.
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Whole Foods CEO -...

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