competitive landscape

competitive landscape - Some of the competitors of the...

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Some of the competitors of the Heinz Company are Nestle` S.A., Campbell Soup Company, and ConAgra Foods, Inc. Since our product is a condiment dispenser, it will not be a new food item, but a holder of some of the current products they are already offered individually. As of today, Nestle` is the top competitor for Heinz Co. The Nestle` company was able to bring in about ten times the amount of annual sales as Heinz or any other company in this market. This new product that Team A has to offer does not have many similar products to resemble it, but when it comes to picnic products there is a brand of peanut butter and jelly in one container called Goober made by Smucker’s that has the same idea as Team A’s product. It comes in different flavors and variety of mixtures, which makes this a great base comparison product to follow, since both food items are in one container for convenience. It would seem that we are
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competitive landscape - Some of the competitors of the...

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