Environmental Factors

Environmental Factors - Environmental Factors University of...

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Environmental Factors University of Phoenix By Scott Ward
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The company which I am familiar with in both domestic and global marketing is Sony Corporation. Sony is a huge company that is based out of Japan and has another major office in the US and Canada. This gives Sony a chance to expand into some of the world’s largest import/export counties. Though they are in multiple countries, they must pay close attention to the rules of trading within each. Sony is also huge in Europe, making them one of the largest companies in their industry on the market. This paper will explain some of the issues and other insights of the Sony Corporation and their global marketing decision. Sony has influenced many other companies around the world with their products. Sony has taken many steps to get where they are today and one is committed to strong corporate governance. “As a part of this effort, in 2003, Sony adopted the "Company with Committees" corporate governance system under the Companies Act of Japan. In addition to complying with the requirements of applicable governance laws and regulations, Sony has introduced its own requirements to help improve the soundness and transparency of its governance by strengthening the separation of the Directors' function from that of management and advancing the proper functioning of the statutory committees. Under Sony's system, the Board of Directors defines the respective areas for which each of the Corporate Executive Officers is responsible and delegates to them decision-making authority to manage the business, thereby promoting the prompt and efficient management of the Sony Group” (Sony.net, 2011).
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Environmental Factors - Environmental Factors University of...

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